How to draw up a campaign plan and budget What do organisations use campaigns for?
Time-bound Though you may have only one or two concrete goals, you need to be precise about how you will achieve them through the use of media. A good strategy for making media may be multi-pronged and multi-faceted.
For example, your strategy can include one objective to raise awareness among men about why domestic violence is wrong and another that targets the broader international community, asking them to get involved by telling governments and police to enforce the laws which prohibit domestic violence.
You also need to be clear about how the media you make will help to achieve these objectives. Health campaigns to use to explain you may be ready to write down your objectives in this early stage of making your media strategy, you will probably want to return to this section later once you have worked through the rest of the process.
An example of a clear objective is: The next step will be to do some research, keeping your goals and objectives in mind at all times.
This research may involve the following: Background research — Dig out old reports and data created by your group or affiliated partners. Write a brief history, map out what information exists and look for new information where this is required.
Previous efforts and campaigns — What have other organisations or individuals done to support this cause: Why or why not? Doing this will help you identify what to avoid and what to pursue.
Context mapping — Know what is happening right now in relation to your cause. What are the key events that have recently taken place and what are the events that will take place in the near future that may have impact?
Identify the key spokespeople for this issue and what key terms are being used by different groups. What messages relating to this issue are reaching different stakeholder groups, which messages are failing to reach them, and why? Identify your target audience and participant communities There are generally several communities involved with an issue, and all of them can be considered stakeholders.
It is important to list all of your stakeholders, as you need to know everyone who has the power to influence your cause and help make a change. Knowing all the stakeholders will help you define your target audience and participant communities.
Types of stakeholders Allies — people and organizations who already support what you do. Adversaries — people who oppose the change you want to see. Neutral — people whose position or attitude is unclear or who have not become actively involved in this issue.
You should map your stakeholders using these three categories and have discussions about why you see them in this way. It is only after you understand where different audiences stand that you can prioritize them according to their influence and importance in terms of your objectives.
Some of them will be active participants and some passive. Identifying these two groups will help ensure that your media is effective.
For instance, if a media campaign is seeking to ensure ethical practices are adopted by mining industries, the mining industry and the government are likely to be the target audiences.
These are the people who have the power to make the changes you want to see. Communities affected by mining and national or international environmental advocates will likely be the participant communities.
These are the people who will become involved by consuming and distributing your media and by taking action to support your cause. The target audiences and the participant communities may overlap; for example, a media campaign that asks for behavioral change in men who commit, condone or ignore domestic violence might identify these men as both the target audience and the participant community.
Audience profiling After you have identified your target audience and participant communities, create a profile for each that includes details such as: Demographics— race, gender, ethnicity, age, education, religion.
Geography — local, national, international, remote, urban, rural. Attitudes — how do they perceive the issue, how proactive they are? What would it take to get them to take action?Health Campaigns to Use to Explain Models of Behaviour Change In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change.
Young Victorian workers will soon be able to use their smartphones to help guide them through an increasingly turbulent job landscape as part of VicHealth’s Tomorrow Me project. Arts & . Health Campaigns to Use to Explain Models of Behaviour Change In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change.
The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. Canadian Journal of Media Studies, Vol. 5(1) research by social scientists in the U.S. public health services to explain the reluctance of people to participate in disease reduction program. Explain that the class will be creating a schoolwide campaign to educate their peers on the truth about cigarette smoking, and that there are two key elements that will contribute to the.
In this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion..
TYPES OF MARKETING CAMPAIGNS. For most businesses, especially the larger ones, marketing is a fluid and constantly changing process that never stops.