You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send to people in the industry who you might want to work with.
Although some artists may lean towards these, they inevitably avoid speaking directly to the meaning of their work—and this is exactly what the gallery visitor wants.
This section provides and discusses personal release agreements that permit the use of a person’s name and image. Personal releases are often referred to as “model releases,” although the term “model” can be used for anyone, not just professional models. How to Write A Press Release with Lynne Dobson and Colleen Kelsey, Thursday, September 28, 6 - PM Would you like to learn how to generate more publicity for your exhibitions or art events? Learning how to write a press release is the first step. Those attending will receive a press list. *There is no fee for the workshop. Donations are appreciated and support future DSA programming. How to Create an Electronic Press Kit for Musicians Back Whether you’re an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear – If you want to get more gigs, get a good EPK.
Finally, since many people read these texts on a mobile device, your press release should be optimized for legibility on mobile. Hiring an Outside Writer Ask the artist who he or she would like to write the press release.
Often the artist will have someone in mind who is familiar and engaged with their work. Do not, however, let this lull you into being excessively flexible about the parameters of the text. Be clear about what exactly you expect.
It can be nice to approach the task like you would selecting someone to write a more formal essay on an artist or exhibition: Look up who has written on the artist in the past. Be open to approaching freelance writers at the blogs and publications you read and respect, and those in dialogue with your program.
Keep a list of these contacts and article links so you have a database to draw from. Formatting Keep the formatting simple.
Try to stick to five paragraphs. The opening paragraph should have concrete details of works being shown. The next two paragraphs should describe the show in more detail.
The final paragraph can include follow-up and contact information Fitting all text on a single page can be very effective. The length of your release should be between and words.
This will allow ample time for your writer to incorporate feedback and ensure that they are on call the week of the opening to address any last minute details that are being finalized in the text.
Stay tuned for upcoming Gallery Insights editions, including Part 3 of our Art Fairs series, a special edition on selling to tech collectors, and a mini course on SEO for galleries. In the meantime, learn more about Artsy Gallery Partnerships. Alex Bacon is a scholar, writer, and curator based in New York.Like most things in life, writing a press release is half science, half art.
However, here are the tried-and-true components of a successful art press release: For immediate release: Generally speaking, you’ll want your news to go out as soon as possible.
A band can get tons of mileage out of a good press kit, or EPK (electronic press kit).
As the name suggests, a press kit’s main function is for press outreach, when promoting singles, albums, tours, etc. Ask the artist who he or she would like to write the press release. Often the artist will have someone in mind who is familiar and engaged with their work. Often the artist will have someone in mind who is familiar and engaged with their work.
The music is ready for its public debut - now you just need to know how to write a press release. When you write a music press release, you need to "get in and get out" - in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader.
How to Create an Electronic Press Kit for Musicians Back Whether you’re an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear – If you want to get more gigs, get a good EPK. How to Write an Art Press Release – Sell Firstly Your Art Through Words.
Oct 15, A complete guide to writing an effective press release.