Market research case study

This case study was coordinated by Return on Focusa company that uses evidence-based marketing to provide new marketing strategies for pharmaceutical and biotechnology companies. Evidence-based marketing is a type of marketing that uses research, statistics, and trends to integrate evidence with strategic expertise.

Market research case study

Bearings finds its usage in countless points of applications to reduce the friction between an object and the surface over which it is moved. With rapidly changing technology, bearings have witnessed advancements primarily in terms of the material of construction and angular arrangements of the rolling elements to maximize load bearing capacity and minimize the loss of energy to overcome friction.

Owing to increasing need to minimize energy loss, the construction and food and beverages segments are leveraging the use of bearings.

By application, earth moving equipment under construction vehicle and beverage bottling under food and beverage processing contributes to the highest share of bearing market. Bearings are also widely used across major sectors such as automobilesrailways, electric motors, diesel engines, pumps, machine toolsand textile machinery.

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Over the years, the bearings market has witnessed significant growth owing to factors such as the growth of replacement market, robust technological advances, and rapid industrialization. However, factors such as the increasing number of counterfeit products, high-cost, price sensitive customers, and stringent regulation imposed by FDA and USDA are hindering the growth of the market.

With a detailed understanding on the bearings market, market intelligence experts at Infiniti provided a comprehensive understanding of the market in terms of the market landscape, growth drivers, challenges, competition, and distribution channels.

The Business Challenge A manufacturing company based out of the US wanted an understanding on the global bearings market in terms of the market landscape, key competitors, market positioning, and the distribution channel.

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The client was facing critical challenges understanding the growth prospects of the bearing market in the construction and food and beverage sectors. Moreover, to derive better insights into the competitive landscape, the client wanted to analyze the market size based on the geographical regions.

Our Research Methodology To assess the market landscape for bearings, our team of experienced market intelligence experts carried out exhaustive primary research comprising of interviews and discussions with leading stakeholders, such as business executives, manufacturers, buyers, purchasers, consultants, analysts, researchers, and members of trade associations.

Our Solutions Helped the Client: Also, the client was able to identify the competitive threats and understand the growth potential of bearing market across various industrial segments such as construction and food and beverages.

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The market intelligence study helped the client position strategies on how to differentiate their products against competitors. A must-read case study for strategy experts and decision makers looking for effective solutions in the manufacturing sector Related Articles:B2B International's Market Research Case Studies and industry experience can bring incomparable background and thought to any research project.

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Market research case studies

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Market research case study
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