The importance of marketing research marketing essay

The role of cats throughout history. Caring for hermit crabs. What are the best pets? The lives of ants.

The importance of marketing research marketing essay

Kim teaches at Murray State College. A bug rancher, he also keeps honeybees Google Dr. A literature review is a must before writing a research paper.

The importance of marketing research marketing essay

Source Doing a careful and thorough literature review is essential when you write about research at any level.

It is basic homework that is assumed to have been done vigilantly, and a given fact in all research papers. By providing one, usually offered in your introduction before you reach your thesis statement, you are telling your reader that you have not neglected the basics of research.

It not only surveys what research has been done in the past on your topic, but it also appraises, encapsulates, compares and contrasts, and correlates various scholarly books, research articles, and other relevant sources that are directly related to your current research.

Given the fundamental nature of providing one, your research paper will be not considered seriously if it is lacking one at the beginning of your paper. It Creates a Rapport with Your Audience A literature review helps you create a sense of rapport with your audience or readers so they can trust that you have done your homework.

As a result, they can give you credit for your due diligence: As a student, you may not be an expert in a given field; however, by listing a thorough review in your research paper, you are telling the audience, in essence, that you know what you are talking about.

As a result, the more books, articles, and other sources you can list in the literature review, the more trustworthy your scholarship and expertise will be.

Depending on the nature of your research paper, each entry can be long or short. The key is to stick to the gist of the sources as you synthesize the source in the review: You have written a research paper, an original paper in your area of specialization, without a literature review.

When you are about to publish the paper, you soon learn that someone has already published a paper on a topic very similar to yours. Of course, you have not plagiarized anything from that publication; however, if and when you publish your work, people will be suspicious of your authenticity.

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They will ask further about the significance of repeating similar research. In short, you could have utilized the time, money, and other resources you have wasted on your research on something else.

Had you prepared a literature review at the onset of your research, you could have easily avoided such mishap. During the compilation of your review, you could have noticed how someone else has done similar research on your topic. It Sharpens Your Research Focus As you assemble outside sources, you will condense, evaluate, synthesize, and paraphrase the gist of outside sources in your own words.

Through this process of winnowing, you will be able to place the relevance of your research in the larger context of what others researchers have already done on your topic in the past See Reference 1.

The literature review will help you compare and contrast what you are doing in the historical context of the research as well as how your research is different or original from what others have done, helping you rationalize why you need to do this particular research See Reference 2.

Perhaps you are using a new or different research method which has not been available before, allowing you to collect the data more accurately or conduct an experiment that is more precise and exact thanks to many innovations of modern technology. Thus, it is essential in helping you shape and guide your research in the direction you may not have thought of by offering insights and different perspectives on the research topic.

Source Many Different Types Depending on your area of specialization, a literature review can take various forms: An argumentative review is written to present an opposing view to a given position. This will be valuable to persuade others to join you in supporting your thesis.

An integrative review is composed of examinations and critical analysis on a given topic to introduce a need for a new research.

For example, you can use it on the spreading of a pandemic plague, arguing how the old methods of gathering and analyzing the data were inadequate and how modern technology, such as DNA analysis, will help make the same research more accurate.The importance of marketing research as an essential organisational activity is widely acknowledged in the perspective literature.

For example, according to literature the use of marketing research can reduce the risk and uncertainty involved in decision making, and thereby increases the chances of successful decision making (Ogunmokun, Although some may regard art education as a luxury, simple creative activities are some of the building blocks of child development.

Learn more about the developmental benefits of art. The Importance of Marketing Research This paper will outline the importance of marketing research and apply that importance to a communication to the management team at Johnson & Johnson’s Consumer Products group.

The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal.

Principles of Marketing The Importance of Market Research Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services.

Importance of Marketing Essay. Find Your Audience is a digital agency that focuses on driving KPI’s like sales and revenue growth. Our process of focusing on generating leads for your business or practice is what separates us from most marketing companies.

The Importance of Art in Child Development . Music & Arts . Education | PBS Parents